Education Services

The following actions will be undertaken in 2012 in respect of the Education Services

sector. We will:

7.11.1 Implement the actions contained in the International Education Strategy. These include:

• Continue roll‐out of the new Education Ireland brand and marketing/promotion strategy, especially using social media;
• Enhancing performance through partnership and collaboration;
• Development of targeted and relevant international offerings for students;
• Strengthening our Networks of Influence;
• Working directly with educational organisations to develop their capability.

            (DES, Enterprise Ireland, Fáilte Ireland)

7.11.2 Establish a statutory Code of Practice and a Quality Mark (to be awarded to educational institutions that meet certain criteria) to provide the basis for quality assurance of education services provided to international students (DES, Qualifications and Quality Assurance Authority of Ireland)

7.11.3 Strengthen promotion of the ‘Education in Ireland’ website (www.educationireland.ie) with priority market customisation. (Enterprise Ireland)

7.11.4 Undertake range of initiatives including direct marketing campaigns to raise awareness of Ireland as an education destination. (Enterprise Ireland, Fáilte Ireland, Tourism Ireland)

7.11.5 Undertake other education missions and events in 2012 (e.g. India, China, Malaysia, Saudi Arabia, US, Brazil). (DES, Enterprise Ireland, Fáilte Ireland, Tourism Ireland)

7.11.6 Establish an Agent programme to develop markets in China and Russia. (Enterprise Ireland)

7.11.7 Work with the relevant institutions/providers to increase their capability and potential to attract international students. (Enterprise Ireland/HEA, Fáilte Ireland)

7.11.8 Continue the process of immigration reform in support of the International Education Strategy. (Department of Justice and Equality)