Arts, Culture and Creative Enterprise

The following actions will be undertaken in 2012 in respect of the Arts, Culture and Music Sector. We will:

7.14.1 Take actions as set out in the Creative Capital Report prepared by the Audiovisual Strategic Review Steering Group to double the value of the film and audiovisual sector by 2016 to over €1 billion, double employment to over 10,000 and increase cultural exports of Irish audiovisual production by:

• Encouraging cross‐pollination of ideas and ventures from the film, television and audiovisual sectors to the games and mobile content sectors;
• Undertaking a range of skills initiatives to address medium to long‐term challenges for the sector;
• Leveraging investment in data centres and cloud computing to createdistribution and fulfilment opportunities for the digital content industries. (Irish Film Board)

7.14.2 Through Culture Ireland, maximise the business opportunities abroad for cultural and artistic businesses and enterprises by promoting Irish artists world‐wide and showcasing our strengths in culture and creativity. (Department of Arts, Heritage and the Gaeltacht)

7.14.3 Through Culture Ireland, undertake joint marketing activities with the enterprise development agencies to build ‘brand Ireland’ in this sector. (Department of Arts, Heritage and the Gaeltacht)

7.14.4 Leverage the potential for language and roots tourism, working with Tourism Ireland, the National Archives of Ireland, Foras na Gaeilge and relevant partners.  (Department of Arts, Heritage and the Gaeltacht, Tourism Ireland, National Archives of Ireland, Foras na Gaeilge and relevant partners)

7.14.5 Roll‐out further cultural digitization initiatives, in partnership with the private sector, in order the leverage our unique cultural offerings and bring them to a wider international audience. (Department of Arts, Heritage and the Gaeltacht)

7.14.6 Through the Arts Council, support over 50 venues, approximately 200 festivals and 400 arts organisations in 2012, supporting employment in communities across the country, both directly through funding artists and organisations and indirectly in the tourism sector and the wider economy. (Department of Arts, Heritage and the Gaeltacht)

7.14.7 Ensure continuity in the provision of heritage services nationally through an allocation of €48m for 2012. (Department of Arts, Heritage and the Gaeltacht)

7.14.8 Invest in quality customer offerings through the National Cultural Institutions and regional cultural bodies and enterprises to enhance our overall tourism offering and to make Ireland a destination of cultural distinction for the cultural tourists globally. (Department of Arts, Heritage and the Gaeltacht)